I noticed an intriguing set of advertising bills plastered on one of the disused buildings adjoining Market Square. The core composition is a black-and-grey set of 1984-esque silhouettes complete with captions suitable for such an environment. Bright green scrawl cuts across and reverses the meaning of the captions, implying an underground resistance movement thumbing their noses as the conformity enforcing authority. In the corner, they tuck away the brand logo and a website.
Dewmocracy.
That's right, the 1984-esque advertising campaign is a marketing vehicle promising to let the public decide the new flavor of Mountain Dew. The act of interacting with a series of web games and casting the occasional ballot is equated with the fight for "creative freedom". The visual themes are clearly meant to tie to films like V for Vendetta and The Matrix, and are meant to appeal to the same audiences.
But seriously folks, aren't we letting our marketing exceed our capacity a bit here? To me, the whole thing seems incredibly overwrought: an instant parody of itself.
Dewmocracy.
That's right, the 1984-esque advertising campaign is a marketing vehicle promising to let the public decide the new flavor of Mountain Dew. The act of interacting with a series of web games and casting the occasional ballot is equated with the fight for "creative freedom". The visual themes are clearly meant to tie to films like V for Vendetta and The Matrix, and are meant to appeal to the same audiences.
But seriously folks, aren't we letting our marketing exceed our capacity a bit here? To me, the whole thing seems incredibly overwrought: an instant parody of itself.
