How Random Babbling Becomes Corporate Policy (t3knomanser) wrote,
How Random Babbling Becomes Corporate Policy
t3knomanser

The Revolution Will Be Advertised

I noticed an intriguing set of advertising bills plastered on one of the disused buildings adjoining Market Square. The core composition is a black-and-grey set of 1984-esque silhouettes complete with captions suitable for such an environment. Bright green scrawl cuts across and reverses the meaning of the captions, implying an underground resistance movement thumbing their noses as the conformity enforcing authority. In the corner, they tuck away the brand logo and a website.

Dewmocracy.

That's right, the 1984-esque advertising campaign is a marketing vehicle promising to let the public decide the new flavor of Mountain Dew. The act of interacting with a series of web games and casting the occasional ballot is equated with the fight for "creative freedom". The visual themes are clearly meant to tie to films like V for Vendetta and The Matrix, and are meant to appeal to the same audiences.

But seriously folks, aren't we letting our marketing exceed our capacity a bit here? To me, the whole thing seems incredibly overwrought: an instant parody of itself.
Tags: i'm a consumer whore and how, stupid
Subscribe

  • Strange Things People Say About Me (to my face)

    Recently, I've been at the center of a trend. That trend is complete strangers asking me "Are you ____?" A quick summary. For example: Are you…

  • Writer's Block: If I could find my way

    -10,000 years, at minimum. Tomorrow is always better than today, especially when you can't fact-check.

  • Bob Morlang

    When I was working at Tri-Mount, we had these camp trucks. They were army surplus, and while they could take a beating, they only sort of worked. And…

  • Post a new comment

    Error

    Comments allowed for friends only

    Anonymous comments are disabled in this journal

    default userpic

    Your IP address will be recorded 

  • 0 comments