And it's also demonstrative in itself. The post I linked to was the source. From there, I found it via BoingBoing, but it's also in Fark. So it went from there to MetaNews. I picked it up and dumped it in my niche in the Lesser Blogosphere.
At this point, I don't think this story is going to show up in the "Big" media, except maybe Wired.com.
But it's an interesting example.