How Random Babbling Becomes Corporate Policy (t3knomanser) wrote,
How Random Babbling Becomes Corporate Policy
t3knomanser

The Zen of the VW Golf...

Some of you may remember the "Da da da" commercial that Volkswagen ran years and years ago. Two guys are driving around in a Golf, bopping to a little german song with the refrain, "Da da da...". They see this chair on the side of the road, pick it up, and drive off. Then, as they're driving, they notice a smell, realize it's the chair, and place it at the side of the road. Then they drive off.

Now this entire thing is a metaphor for buddism. They're driving along, travelling down their path, and then they start interacting with the material world. They aquire things, and realize that these material possessions have an unpleasant effect. So they cast them aside by the road, and continue along their path, moving aimlessly with the refrain of "Da da da", they aren't searching for Enlightement, though that is their goal. Trying without trying.
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