...in favor of Ikea, Starbucks and their ilk
I do conditionally agree with alot of his points. Massive-mega-corp chains aren't the disease, their the symptom. Hell, alot of the stuff I see coming from Ikea I actually like. Starbucks coffee isn't horrendous, though I find the quality lower than indie coffee bars, and I find the service at places like The Daily Grind to be more than wonderful.
In defense of Fight Club
, and in an assault on some of its fans, I don't think the movie ever was attacking Ikea, as much as it was attacking the "Ikea Mentality"; the yuppie lifestyle where material possessions are the definition of identity.
And the three companies he defends by name, Ikea, Nike, and Starbucks, are everywhere
. And they are manipulative, and in the case of Starbucks, anti-competitive. Their business model is designed to run out any competition through saturation, then shut down the majority of those new franchises in a specific region. Sure, Starbucks might have taught this nation how to appreciate coffee, but it's come a long way and can be downright evil in its business practices. And there's a big jump from making a new type of sole in your garage with a waffle iron and slave labor in Malaysia.
As for Ikea... I don't know anything about their business practices. In fact, everything I've seen is that they're benign, and it's the Ikea adherents that really irk me. I don't see any of the normal mega-corp behavior from them, despite the size of their chain. And c'mon, some of the stuff they sell has a nice look. Just don't think you're unique or original for buying it, because it may seem new, but in thirty-six hours, it's trendy.