Racism is replaced by consumerism. Pepsi fans beat the Coke drinkers. Nike wearers firebomb a reebok outlet. Gangs start buying from only a single corp for clothes, food, drugs.
A world where corporate identity becomes more important than racial and cultural, or even personal individuality. Don't tell me corps wouldn't support such a manuver. A dedicated base that only drinks ther drink, wears thier clothes, buys thier cars, watches thier TV programs.
How far off is this consumer culture?